Case Study
Website Revamp
A modern platform to showcase DHD's vision, attract clients, and prepare for future growth.
The Client
Divine Homestead Design is a residential design firm dedicated to creating custom homes for families who want more than cookie-cutter builds. Founded by Austin LaLonde, DHD bridges the gap between basic spec homes and high-end luxury designs with thoughtful, affordable plans.
Services Provided: Website Design & Development, SEO Optimization, Platform Strategy.
The Problem
Generic & Aging Site
DHD’s old site was a placeholder built on GoDaddy, offering minimal flexibility and no growth path.
Rigid platform
GoDaddy builder limited design and functionality.
Weak messaging
No clear differentiation between plan tiers.
Poor visuals
Projects weren't showcased professionally.
Low performance
Slow load times and poor mobile UX.
The Solution
Future-Ready Platform
We rebuilt the site with a modern stack, clear messaging, and strong visuals to match DHD’s vision.
Key Features We Delivered
Clear plan tiers
Defined Spec, Semi-Custom, Custom, and Pro+ packages.
Visual-first design
Integrated 2D plans, 3D renders, and build photography.
Mobile-first UX
Fast-loading, responsive site with intuitive navigation.
Scalable foundation
SEO-ready, future-proof for plan sales and dashboards.
Measurable Impact
The new platform elevates DHD’s brand, improves lead flow, and sets a strong growth foundation.
Modern experience
A polished, responsive website that matches DHD's design quality and professionalism.
Improved inquiry flow
Streamlined forms and calendar booking simplify client outreach and boost lead quality.
SEO+AI indexable
Structured data and optimized content ensure visibility on both search and AI-powered discovery tools.
Solid tech foundation
Built for scalability, with clean architecture to support future growth and integrations.
The rebuild focused on scalability, SEO, and long-term maintainability with a modern stack.
Tech Stack:
Frontend: Next.js
Design: Figma
Hosting & Infra: Vercel
Optimization: Lighthouse, next/image, next-sitemap
SEO & Analytics: Structured metadata, robots.txt, Google Analytics
Outcome From Placeholder to Platform
DHD now has a polished, mobile-first platform that communicates its value, captures leads, and supports long-term business goals.
Divine Homestead Design now has a scalable, modern website that reflects its quality, improves visibility, and lays the groundwork for growth.
