Case Study
Medical Marketplace
Streamlining B2B and B2C sales with a modern, scalable Shopify marketplace.
The Client
LMI Textiles is a leading supplier of harm reduction, medical, janitorial, and personal hygiene products in the United States. Serving healthcare institutions, government departments, and wholesale buyers, the company needed a robust digital presence that could handle complex transactions for both retail and institutional clients.
Services Provided: E-Commerce Development, UX Design, Workflow Automation, Xero Integration.
The Problem
Inefficient Online Experience
LMI Textiles' previous online presence was fragmented and outdated, creating frustration for buyers and missed opportunities for growth.
Cluttered site
Buyers struggled with a confusing layout and poor product discovery.
Slow orders
Transactions were prone to errors and bulk requests were difficult to process.
No client flows
Government and institutional clients lacked tailored purchasing processes.
Lost business
Inefficient workflows cost the company valuable contracts and sales.
The Solution
Modern Shopify Platform
Ena Pragma rebuilt the platform on Shopify with a streamlined catalog, advanced search, and custom workflows tailored to both B2B and B2C customers.
Key Features We Delivered
Clean catalog
Clear categorization for harm reduction, medical, janitorial, and promotional items.
Smart search
Optimized discovery with custom filtering and search logic.
Dynamic pricing
Differentiated pricing for retail customers and government/contract buyers.
Bulk orders
Dedicated inquiry process for institutional and high-volume buyers.
Measurable Impact
Within the first quarter of launch, the new Shopify store drove significant sales growth and operational efficiency.
42% more sales
Conversion rates increased across retail and institutional buyers.
3x faster search
Buyers found products quicker thanks to optimized navigation.
65% more bulk
Institutional clients engaged with new ordering and contract flows.
50% better ops
Xero integration and automation cut manual workloads in half.
The platform was built on Shopify Cloud Infrastructure with deep integration into Xero for accounting and reconciliation. A custom theme ensured responsive, mobile-first usability, while APIs powered advanced search, filtering, and tiered account features.
Tech Stack:
- E-Commerce Platform: Shopify
- Backend & Accounting: Xero Integration
- Search & Filtering: Shopify APIs + Custom Logic
- Payments: Shopify Payments with saved card functionality
- Hosting: Shopify Cloud Infrastructure
- Design & UX: Custom Theme Development
Outcome From Friction to Growth
LMI Textiles now has a modern, scalable e-commerce platform that delivers a smooth buying experience, supports government and wholesale workflows, and creates a solid foundation for future expansion.
A platform built to scale B2B and B2C sales.
